Advertising and Integrated Brand Promotion | 8th Edition

Thomas O'Guinn/Chris Allen/Angeline Close Scheinbaum/Richard J. Semenik
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Advertising and Integrated Brand Promotion 8th Edition by Thomas O'Guinn/Chris Allen/Angeline Close Scheinbaum/Richard J. Semenik
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ISBN: 9780357690024
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International MindTap Marketing Instant Access for O’Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion

International MindTap Marketing Instant Access for O’Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion

ISBN-13: 9781337362177
International MindTap Marketing for O’Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion, 8th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap propels students from memorization to mastery. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. The outcome-driven application helps you challenge every student, build their confidence, and empower them to be unstoppable. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.
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About This Product

Show students how hard work and careful planning lead to strong advertising with O’Guinn/Allen/Close Scheinbaum/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. Bring advertising strategy to life with dynamic visuals and examples from today's most contemporary ads. This integrated learning experience focuses on advertising results and business success. A leader for its emphasis on integrated brand promotion and supporting theme of synergy, this edition combines advertising fundamentals with a new unifying conceptual framework and the latest advertising trends. Coverage of social media, design thinking, and globalization exemplifies developments in today's digital society. Students examine concepts in the context of real advertising practice as content follows the process of an actual advertising agency. Comprehensive MindTap integrates discussion of video and other medium.