Advertising, Promotion, and other aspects of Integrated Marketing Communications | 10th Edition

J. Craig Andrews/Terence A. Shimp

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International MindTap Marketing Instant Access for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications

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International MindTap Marketing for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap propels students from memorization to mastery. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. The outcome-driven application helps you challenge every student, build their confidence, and empower them to be unstoppable. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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Help students explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. Comprehensive treatment of the fundamentals focuses on advertising and sales promotion, including planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. Readers focus on emerging topics, such as the popularity of apps, social media outlets, online and digital practices, and viral communications, and their impact on traditional marketing. Revisions make this edition the most current IMC text on the market with must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing; and memorable advertising campaigns.