Introduce the latest communication technologies and techniques as you prepare students for success in today’s mobile and social workplace with Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E. In the current digital age of AI and automation, this edition focuses more than ever on transferable skills needed to thrive in the modern workforce, including critical thinking, social skills, teamwork, emotional intelligence and communication. Thoroughly revised and meticulously researched, this award-winning book covers best practices for e-mailing, texting, instant messaging, blogging, teleconferencing, podcasting and job searching. Hallmark features, including abundant model documents, the 3-x-3 writing process, meaningful assignments and an efficient 16-chapter format, enhance learning and comprehension. Exceptional instructor resources enrich discussions and lectures, while redesigned MindTap digital resources showcase activities, videos and assignments in Aplia.
