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Business Research Projects, 4th Edition

A. D. Jankowicz

  • {{checkPublicationMessage('Published', '2004-12-09T00:00:00+0000')}}
Starting At £94.99 See pricing and ISBN options
Business Research Projects 4th Edition by A. D. Jankowicz

Overview

BUSINESS RESEARCH PROJECTS 4E

A. D. Jankowicz

A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teeside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.
PART I: PLANNING A RESEARCH PROJECT.
1. Purpose and objectives of a project.
2. Choosing a topic.
3. Standards of assessment.
4. Getting organized for take-off.

PART II: KEY ISSUES IN DEPTH.
5. Basic assumptions about research
6. Research roles
7. Reviewing and using the literature.

PART III: A GUIDE TO EMPIRICAL WORK.
8. Planning empirical work.
9. Methods and techniques.
10. Semi-structured, open-ended techniques.
11. Fully structured techniques.
12. Further techniques.
13. Writing it up.
Bibliography.
Glossary.
Index.

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  • ISBN-10: 1844800822
  • ISBN-13: 9781844800827
  • RETAIL £94.99