Introduce students to the principles behind business with Kelly/Williams' BUSN, 12E -- the student-focused text, tools and online resources from 4LTR Press. Driven by ongoing research into student workflows and preferences, this updated edition features even more current, engaging examples within an appealing visual and narrative approach. Thorough content covers today's key business concepts while remaining brief. Updates illustrate the impact of COVID-19 on businesses and individuals. New and revised chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, Robinhood's stock trading, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. Unique tear-out Review Cards let students study on-the-go. In addition, new online assessments, videos and case activities in MindTap and Cengage Infuse further reinforce learning.
