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New!

BUSN, 13th Edition

Marcella Kelly, Chuck Williams

  • {{checkPublicationMessage('Available 3 February 2026', '2026-02-03T00:00:00+0000')}}
Starting At £38.99 See pricing and ISBN options
BUSN 13th Edition by Marcella Kelly/Chuck Williams

Overview

\"BUSN,\" 13th Edition, by Kelly/Williams, introduces students to the principles of business through a student-focused approach that blends concise content, engaging visuals and current real-world relevance. Fresh examples and feature boxes explore today\u2019s most pressing business challenges and innovations. Students will learn how Nvidia launched in a Denny\u2019s, why \u201Cexpense-report jail\u201D matters, how inflation impacts borrowing and whether Bitcoin belongs in their portfolio. It also covers emerging topics like the security benefits of passkeys, the fastest way to board an airplane and even the story of goats taking union jobs. This edition includes coverage of artificial intelligence (AI) examining its growing role in business decision-making, operations and strategy. This text is available with MindTap and supports active learning and flexible course delivery.

Marcella Kelly

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Chuck Williams

​Dr. Chuck Williams is Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behaviour, human resources, and strategic management, while earning his MBA and PhD in Bbusiness Aadministration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, Academy of Management Re-view, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.​
  • Chapter-level You Make the Decision simulations in MindTap place students in the role of a business professional, guiding them through decision-making scenarios.
  • Connect It video response simulations prompt students to respond via video to realistic workplace situations and receive feedback through AI, powered by Bongo’s AI platform.
  • Artificial Intelligence boxes are embedded in multiple chapters to show how AI is actively transforming business operations across industries.
  • A magazine-style approach offers a shorter, yet comprehensive design to keep your students’ attention.
  • MindTap provides access to everything you and your students need in one place. Cut down preparation time with preloaded and organized course materials in MindTap.
Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 8214051967
  • ISBN-13: 9798214051963
  • RETAIL £38.99

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 8214051924
  • ISBN-13: 9798214051925
  • RETAIL £51.50

  • ISBN-10: 8214051924
  • ISBN-13: 9798214051925
  • RETAIL £51.50

  • ISBN-10: 8214051851
  • ISBN-13: 9798214051857
  • RETAIL £59.99

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

International MindTap Instant Access for Kelly/Williams' BUSN

ISBN: 9798214051963
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Kelly/Williams' "BUSN" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.

eTextbook: BUSN

ISBN: 9798214051925
eBooks give your students instant access on the device of their choice. Easily integrate eBooks into your LMS, keeping your students organized by putting all their course materials in one place.