CB | 10th Edition

Barry J. Babin/Eric Harris

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eBook/Textbook from £51.50

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Available 23 March 2026

Buy Paperback : CB ISBN: 9798214052489

Available 23 March 2026

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International MindTap Instant Access for Babin/Harris/Galvin's CB

ISBN-13: 9798214052595

MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Babin/Harris/Galvin's "CB" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.

£45.00

Available 23 March 2026

About This Product

"CB," 10th Edition, by Babin, Harris and Galvan is a modern, student-focused consumer behavior textbook designed to align with how today’s learners engage with course material. Developed through ongoing research into student workflows and learning preferences, this edition integrates current trends, technology and behavioral insights into a concise and visually engaging format. This approach ensures that content is accessible and adaptable to all learning styles, whether students prefer reading or interacting digitally. This edition is accompanied by MindTap with robust assessment tools and analytics to monitor student progress.