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Consumer Behaviour, 1st Edition

Ray Wright

  • Copyright 2006
  • {{checkPublicationMessage('Published', '2006-03-25T00:00:00+0000')}}
Starting At £51.50 See pricing and ISBN options
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Consumer Behaviour 1st Edition by Ray Wright
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Meet the Authors

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Ray Wright

Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at www.raynetmarketing.com

Table of Contents

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1. The Background to Buyer Behaviour.
2..The Role of Information and Marketing Research in Understanding Buyer Behaviour.
3. Perception.
4. Learning.
5. Motivation.
6. Attitude.
7. Personality.
8. Social Influences on Customer Behaviour.
9. Psychographics, Lifestyle and Changing Customer Demands.
10. The Marketing Mix, Consumer Behaviour and Organisational Buying Behaviour.
11. Present and Future Developments.
Glossary.
Index.

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  • ISBN-10: 1844808408
  • ISBN-13: 9781844808403
  • RETAIL £51.50

  • ISBN-10: 1844801381
  • ISBN-13: 9781844801381
  • RETAIL £97.99
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