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Consumer Psychology for Marketing, 2nd Edition

Gordon Foxall, Ronald E. Goldsmith, Stephen Brown

  • Copyright 1998
  • {{checkPublicationMessage('Published', '1998-06-25T00:00:00+0000')}}
Starting At £64.99 See pricing and ISBN options
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Consumer Psychology for Marketing 2nd Edition by Gordon Foxall/Ronald E. Goldsmith/Stephen Brown
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Overview

CONSUMER PSYCHOLOGY MARKETING ED2

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Meet the Authors

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Gordon Foxall

Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School.

Ronald E. Goldsmith

Florida State University, College of Business

Stephen Brown

Table of Contents

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1. Consumer-Oriented Marketing.
2. Consumer Choice.
3. Perceptual Processes.
4. Cognitive and Behavioural Learning.
5. Attitudes, Intentions and Behaviour.
6. Motivation and Lifestyle.
7. Personality and Cognitive Style.
8. Consumers in Context.
9. Consumers in Society.

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  • ISBN-10: 1861523718
  • ISBN-13: 9781861523716
  • RETAIL £64.99
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