Barry J. Babin
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Copyright 2019 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
Access until 21 March 2028
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Before purchasing, make sure your instructor assigned this course.
Copyright 2019 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
Access until 21 March 2028
{{getPriceWithCurrency("53.00", "£")}}
{{getInventoryMessage( vm.textbookPlatformSelectedOption.inventoryCode, 'Published' )}}
Copyright 2019 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
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Before purchasing, make sure your instructor assigned this course.

About This Product

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.