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Foundations of Business, Cengage International Edition, 8th Edition

  • Copyright 2027
  • {{checkPublicationMessage('Available 3 February 2026', '2026-02-03T00:00:00+0000')}}
Starting At £48.99 See pricing and ISBN options
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Foundations of Business, Cengage International Edition 8th Edition
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Overview

Pride/Hughes/Kapoor/Weinstein/Wortley\u2019s \u201CFoundations of Business, Cengage International Edition\u201D 8th Edition, offers a modern, concise and engaging introduction to the business world, helping students build a strong foundation for success. This edition addresses the evolving needs of instructors and learners by combining a clear, student-friendly narrative with updates that reflect the current business landscape. With coverage of AI, including generative AI, sustainability, ethics and productivity, students gain insight into how technology is reshaping business. Content explores the impact of remote and hybrid work, diverse leadership and global business practices, supported by research, statistics and visuals. Chapters includes fresh examples and Inside Business features spotlighting a variety of businesses. Paired with MindTap, instructors can personalize learning through decision-driven activities and assessments.

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What's New

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  • The new end-of-chapter Careers feature provides context surrounding the practical application of chapter concepts as well exploration of career paths.
  • New and refreshed examples keep the content current and inclusive, highlighting a diverse range of companies across sizes, industries and ownership structures.
  • Explore more with two online chapters and appendices. Topic coverage includes personal finance, investing, labor management, business careers, risk management and more.

Features

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  • A focus on success through best practices and real-world connections emphasizes career readiness and what it takes to succeed, both in business and in life.
  • The Inside Business feature dives into current events and real company stories, while the Why Should You Care? feature frames each topic around relevance to students’ lives.
  • Real-world cases conclude each chapter and turn concepts into actionable insights. These real-world scenarios help students see how business concepts work in practice.
  • A continuing case throughout the narrative: Graeter’s -- a behind-the-scenes look at a real business offers students insight into how business concepts play out in practice.
  • MindTap offers an interactive and career-focused learning experience through simulations and video responses to real-world business situations powered by Bongo’s AI platform.

Table of Contents

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Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Chapters.
17. Understanding Personal Finances and Investments.
18. Enhancing Union-Management Relations.
Online Appendices.
Appendix A Careers in Business.
Appendix B Risk Management and Insurance.
Appendix C Business Law, Regulation, and Taxation.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 8214052122
  • ISBN-13: 9798214052120
  • RETAIL £77.99
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 8214505011
  • ISBN-13: 9798214505015
  • RETAIL £48.99

  • ISBN-10: 8214505003
  • ISBN-13: 9798214505008
  • RETAIL £122.00
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

International MindTap Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9798214052120
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics — making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Pride/Hughes/Kapoor's Foundations of Business, 8th Edition as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.