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Foundations of Business Management in South Africa, 1st Edition

Dr William M Pride, Dr. Robert J Hughes, Dr. Jack R Kapoor, Dr Brownhilder N Neneh

  • Copyright 2021
  • {{checkPublicationMessage('Published', '2021-06-07T00:00:00+0000')}}
Starting At £19.47 See pricing and ISBN options
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Foundations of Business Management in South Africa 1st Edition by Dr William M Pride/Dr. Robert J Hughes/Dr. Jack R Kapoor/Dr Brownhilder N Neneh
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Overview

Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management. Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management. Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.

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Meet the Authors

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Dr William M Pride

WILLIAM M. PRIDE is Professor of Marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage’s Marketing, 19th edition, a market leader. Dr Pride’s research interests are in advertising, promotion, and distribution channels. Dr Pride’s research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. Dr Pride has taught Principles of Marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels.

Dr. Robert J Hughes

ROBERT J. HUGHES (PhD, University of North Texas) specialises in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. He has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, ‘It's Strictly Business’ and ‘Dollars & Sense: Personal Finance for the 21st Century’. He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges. He is active in many academic and professional organisations and has served as a consultant and investment adviser to individuals, businesses, and charitable organisations. Dr Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world”.

Dr. Jack R Kapoor

JACK R. KAPOOR (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the US Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr Kapoor is known internationally as a co-author of several textbooks. He has served as a content consultant for the popular national television series ‘The Business File: An Introduction to Business’ and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

Dr Brownhilder N Neneh

BROWNHILDER N. NENEH is Associate Professor and Academic Chair (HOD) at the Department of Business Management of the University of the Free State, Bloemfontein, South Africa. She holds a PhD in Business Management with a focus on investment and corporate finance and a Masters (Cum laude) in Business Management with a focus on entrepreneurship. In addition to her research on general entrepreneurship, she is especially interested in women’s entrepreneurship. She lectures on entrepreneurship courses at both undergraduate and postgraduate levels.

Features

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  • The ‘Inside Business’ opener case studies highlight familiar organisations and timely business challenges (such as the impact of COVID-19 and technology) to draw students into the material that follows.
  • ‘Why should you care?’ boxes emphasise the relevance of today’s business issues in the lives of students.
  • The learning outcomes give structure and coherence to the text.
  • ‘CareerWorks!’, ‘Ethics and Social Responsibility Concerns’, ‘Going Green’, ‘Using Social Media’ and ‘Developing Entrepreneurial Skills’ feature boxes connect and underline important relevant concepts in each chapter.
  • The ‘Concept Check’ and discussion questions assist with assessing understanding of the chapter content.
  • An ongoing case at the end of each part offers a unique, first-hand look into the day-to-day operations of one business – students can apply what they learn by analysing problems, solutions and actions taken by the retailer. Support and a step-by-step approach are also provided for building a business plan.

Table of Contents

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Part I: The Business Environment
1. Exploring the World of Business and Economics
2. Ethics and Social Responsibility in Business
3. Going Global

Part II: Establishing a Business
4. Choosing a Form of Business Ownership
5. Small Business, Entrepreneurship and Franchises

Part III: Management Tasks and The Business Organisation
6. Understanding the Management Process
7. Creating a Flexible Organisation
8. Operations Management: Producing Quality Goods and Services

Part IV: Human Resources
9. Attracting and Retaining the Best Employees
10. Motivating and Satisfying Employees and Teams

Part V: Marketing
11. Building Customer Relationships Through Effective Marketing
12. Creating and Pricing Products That Satisfy Customers
13. Distribution, Supply-Chain Management and Promoting Products

Part VI: Information, Accounting and Finance
14. Exploring Social Media and e-Business
15. Using Management and Accounting Information
16. Mastering Financial Management

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1473775108
  • ISBN-13: 9781473775107
  • RETAIL £28.00
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1473775078
  • ISBN-13: 9781473775077
  • RETAIL £19.47

  • ISBN-10: 1473774950
  • ISBN-13: 9781473774957
  • RETAIL £26.99
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap® Business, 12 months Instant Access for Pride, Foundations of Business Management in South Africa

ISBN: 9781473775107
MindTap for Foundations of Business Management in South Africa allows students to use a ‘learn by doing’ approach, creating an environment that not only assists them to better retain concepts, but also helps them get that hands-on business decision-making practice they need for the real world. It reflects how today’s students want to learn and that is why it is successful. MindTap Foundations of Business Management also provides students with an interactive online tool that walks them step-by-step through building a business plan – a skill that will benefit them throughout their careers. MindTap gives you complete ownership of your content and learning experience. You have the option to customise the interactive syllabi, emphasise the most important topics, and add your own material or notes in the eBook. The outcome-driven application helps you challenge every student, build their confidence, and empower them to be unstoppable.