Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Country is required. 'Country' must contain at least 0 characters 'Country' cannot exceed 0 characters Please enter a valid Country
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Foundations of International Marketing, 1st Edition

Steve Johnston, Harold Beaton

  • Copyright 1998
  • {{checkPublicationMessage('Published', '1998-06-11T00:00:00+0000')}}
Starting At £75.99 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Foundations of International Marketing 1st Edition by Steve Johnston/Harold Beaton
Quick Navigation

Overview

FOUNDATIONS INTNL MARKETING

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Steve Johnston

Senior Lecturer in International Marketing at University of Hertford.

Harold Beaton

Harold Beaton, is a Freelance Lecturer in Marketing.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
1. The Environment of International Marketing.
2. Planning for International Marketing.
3. Global Marketing.
4. The European Union.
5. European Directives and their impact on Organizations.
6. Communications with the market in International Marketing.
7. Trade barriers in International Marketing.
8. Special opportunities.
9. Technical Aspects.
10. More technical aspects.
11. Market selection strategies.
12. Market entry strategies.
13. The impact of culture on international marketing planning and implementation.
14. Channels of distribution in international marketing.
15. Product strategies.
16. Promotional strategies.
17. The role of trade fairs in international marketing.
18. Promotional strategies.
19. Pricing strategies..
20. Market research in international marketing.
21. The legal environment in international marketing.
22. Political implications.
23. Future trends.
24. Organization for international marketing and careers in it.

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1861521642
  • ISBN-13: 9781861521644
  • RETAIL £75.99
Instructor Next Steps
Students: Buy now