Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, engages students in decision-making through real-world company examples, exercises and marketing cases. It covers essential marketing concepts and strategies, including evolving areas like digital marketing and social networking as well as major decision variables related to product, price, distribution and promotion. Updates include the latest research, fresh examples, coverage of business markets, marketing channels and analytics, making the text a valuable tool for understanding marketing principles. MindTap enhances student learning with assignments, case activities, practice quizzes and flashcards. This package of resources is an engaging and effective teaching and learning experience. Instructors have access to valuable resources such as Test Banks, Power Points and instructor manuals through the Instructor Resource Center.
