Foundations of Marketing | 10th Edition

William M. Pride/O. C. Ferrell
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Foundations of Marketing 10th Edition by William M. Pride/O. C. Ferrell
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ISBN: 9781805031727
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ISBN-13: 9798214048000
International MindTap for Pride/Ferrell's FOUNDATIONS OF MARKETING, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.
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About This Product

Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, engages students in decision-making through real-world company examples, exercises and marketing cases. It covers essential marketing concepts and strategies, including evolving areas like digital marketing and social networking as well as major decision variables related to product, price, distribution and promotion. Updates include the latest research, fresh examples, coverage of business markets, marketing channels and analytics, making the text a valuable tool for understanding marketing principles. MindTap enhances student learning with assignments, case activities, practice quizzes and flashcards. This package of resources is an engaging and effective teaching and learning experience. Instructors have access to valuable resources such as Test Banks, Power Points and instructor manuals through the Instructor Resource Center.