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Global Business Strategy, 1st Edition

Robin John, Grazia Ietto Gillies, Howard Cox, Nigel Grimwade

  • Copyright 1997
  • {{checkPublicationMessage('Published', '1996-12-26T00:00:00+0000')}}
Starting At £98.99 See pricing and ISBN options
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Global Business Strategy 1st Edition by Robin John/Grazia Ietto Gillies/Howard Cox/Nigel Grimwade
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Overview

GLOBAL BUSINESS STRATEGY

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Meet the Authors

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Robin John

Grazia Ietto Gillies

Grazia ietto Gillies is a Professor of Applied Economics and Head of International Business and Languages at South Bank University

Howard Cox

University of Reading

Nigel Grimwade

Table of Contents

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1. Introduction.
PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS.
2. The Evolution of International Firms.
3. International Production and Investment Trends.
4. The Environment of International Business.
5. The International Trading Environment.
6. Explanatory Paradigms of International Production.
7. Competitive Advantage of Nations.
PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT.
8. Strategic Planning and Management in International Firms.
9. International Business Strategy.
10. International Business Strategy Methods and Implementation.
11. International Location, Entry and Development Decisions.
12. International Organizational Structure.
13. International Human Resource Management and Culture.
14. Evaluation, Conclusions and the Future of International Business.

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  • ISBN-10: 1861523521
  • ISBN-13: 9781861523525
  • RETAIL £98.99
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