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Graphic Design Solutions, 6th Edition

Robin Landa

  • Copyright 2019
  • Published January 2018
Starting At £45.00 See pricing and ISBN options
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Graphic Design Solutions 6th Edition by Robin Landa
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Overview

Robin Landa

Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin’s short story, “Bottled Up.” Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .
  • The entire text has been expanded and updated to include new examples, exercises, projects, and cutting-edge approaches to web design and typography, mobile media, motion/animation, branding, advertising, storytelling for design and more--to ensure students can conceive engaging concepts and design in a rapidly changing, wired world.
  • New figures throughout provide a visual resource of outstanding historical, modern and contemporary design, and new diagrams illustrate design principles.
  • All chapters have been revised to reflect the latest industry standards, terminology, theories and expectations.
  • A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.
  • Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.
  • Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.
  • A Basic Compositional Checklist in Chapter 7 and a Glossary with key terms and definitions at the end of the book help students with terminology.
  • An extensive Index includes all subject matter, agencies, clients, creative professionals and studios mentioned in the book.
Historical Timeline
1. Introduction: The Graphic Design Profession.
2. Quickstart: Graphic Design Basics.
3. Typography.
4. The Design Process.
5. Concept Generation and Creativity.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
9. Posters.
10. Book Cover Design.
11. Branding and Visual Identity.
12. Advertising.
13. Web Design, Mobile and Motion Graphics.
14. Package Design.
15. The Portfolio.

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  • ISBN-10: 133767527X
  • ISBN-13: 9781337675277
  • RETAIL £45.00
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  • ISBN-10: 0357697081
  • ISBN-13: 9780357697085
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  • ISBN-10: 1337554057
  • ISBN-13: 9781337554053
  • RETAIL £66.99
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9781337675277
International MindTap Art Instant Access for Landa’s Graphic Design Solutions, 6th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.