This EMEA adaptation of Thomas Nechyba’s popular text follows the author's five primary goals for any microeconomics course by presenting the subject as a way of looking at the world, showing students how and why the world works, how to think more clearly and develop conceptual thinking skills, and by providing a flexible learning style and a roadmap for further study. Each chapter follows the A and B structure developed by Professor Nechyba, allowing students to explore an intuitive approach in Part A and then focus on how the intuitive approach can be represented mathematically in Part B.