PART 1: THE NATURE OF E-BUSINESS.
1. Introduction: e-business, marketing strategy and the international environment.
2. The Internet and its impact on international marketing.
3. The Internet and the e-value chain.
PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS.
4. The Internet, foreign market entry, internationalization and globalization.
5. International competitive strategy in the electronic environment.
6. Relationships, networks and strategic alliances in an Internet world.
PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS.
7. Legal and tax issues in the global electronic environment.
8. The political minefield of marketspace.
9. Accommodating culture in international business strategy.
PART IV: MARKETING TACTICS AND E-BUSINESS.
10. Products, services and pricing in marketspace.
11. International e-business distribution and logistics.
12. Effective international promotion strategies using the Internet.
Index.
