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See Most Recent Edition

International MindTap for Boone/Kurtz's Contemporary Marketing Instant Access, 19th Edition

Louis E. Boone, David L. Kurtz

  • Copyright 2022
  • {{checkPublicationMessage('Published', '2021-04-09T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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International MindTap for Boone/Kurtz's Contemporary Marketing Instant Access 19th Edition by Louis E. Boone/David L. Kurtz
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Overview

International MindTap for Boone/Kurtz's Contemporary Marketing Instant Access, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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Meet the Authors

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Louis E. Boone

After a long and distinguished career, Dr. Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama and other schools in the U.S., Australia and Europe were fortunate to be influenced by Dr. Boone's insights. Many marketing instructors knew Dr. Boone through his prominent career and remember the numerous, significant contributions he made to business education. Dr. Boone served as a pioneer in the marketing discipline and was, arguably, the most creative business writer of his generation.

David L. Kurtz

Dr. David L. Kurtz has taught at a number of major U.S. and foreign universities and has co-authored best-selling books with Dr. Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese and Spanish. Dr. Kurtz has lectured extensively throughout North America, Europe, Asia and Australia. He attended Davis & Elkins College in Elkins, West Virginia, before entering the graduate business school at the University of Arkansas, where he met Dr. Gene Boone. As longtime co-authors, Dr. Boone and Dr. Kurtz wrote more than 50 books. In addition to writing, the two served as partners in several entrepreneurial ventures. Today, Dr. Kurtz teaches at the University of Arkansas after duty tours in Ypsilanti, Michigan; Seattle; and Melbourne, Australia. He is the proud grandfather of five and a sportsman with a golfing handicap too high to mention. Dr. Kurtz, his wife Diane and four demanding canine companions (Daisy, Lucy, Molly and Sally) live in Rogers, Arkansas. Dr. Kurtz holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Features

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  • The outcomes-based learning design within MindTap propels students from memorization to mastery so students begin to think and act like marketers. It’s the only platform today that gives you complete ownership of your course to engage students, ensure they build a strong foundation of knowledge, and then apply it in real-world scenarios.
  • BOOST COMPREHENSION WITH Improved Learning Design Students can focus and better comprehend key concepts through a Learning Path divided into groups of short activities, all anchored to a single learning objective. Built upon proven learning research and theory, MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format, one concept at a time, and with rich feedback.
  • PERSONALIZE REPORTS AND ACTIVITIES New personalized reporting capabilities offer targeted support activities that deliver actionable insights, content, and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
  • PROVIDE FULL COURSE ACCESS ON THE GO Offer your students the flexibility they need to fit learning into their day—wherever they are and using whatever approach works best for them. Compatible with smartphones or tablets, the Cengage Mobile App enables students to complete activities, and for the first time, assignments, access and read their eTextbook, receive due date reminders, and study anytime, anywhere, with tools like flashcards, quizzes, and more. Keep students connected and engaged with your course, even on the go.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive media, assignments, assessments, and focused resources, strategically designed for each step in students' learning.
  • EMPOWER STUDENTS TO REACH THEIR POTENTIAL Gain actionable insights into student engagement with distinct metrics. Identify topics troubling your entire class and instantly communicate with struggling students. Track class performance down to the learning objective and curate lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports.
  • PERSONALIZE YOUR COURSE TO YOUR OBJECTIVES Only MindTap gives you complete control to personalize your course. You have the flexibility to edit questions and answers, reorder textbook chapters, add your own notes, and embed a variety of content, including Open Education Resources (OER) and third-party content. Personalize course content to your students’ needs—they can even read your notes, add their own, and highlight key text to aid progress.
  • COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM MindTap isn’t simply an online learning tool—it's a network of support from a personalized team eager to further your success. We're ready to help, from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • WANT MORE CONTENT BUT SHORT ON TIME? The new Activity Builder provides instant access to additional vetted content, such as case studies, videos, practice quizzes, and more to further customize your course using today’s most relevant and engaging resources.

Table of Contents

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ENGAGE STUDENTS WITH WHY DOES “THIS” MATTER TO ME? ACTIVITIES
Immediately engage students with new “Why Does ‘This’ Matter to Me?” Activities. These connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. These activities can help build interest before class and trigger lively discussion.

CHAPTER-LEVEL eTEXTBOOK
Foster student engagement from day one with a dynamic eTextbook that brings the value, concepts, and applications of the printed text to life. Students open an active-learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.

HELP STUDENTS LEARN IT, ONE CONCEPT AT A TIME
Add the excitement of multimedia instruction to your course to supplement textbook learning. “Learn It” activities offer bite-sized chunks of instruction that highlight the most important concepts in each chapter. Each “Learn It” activity reinforces the text's instruction and approaches concepts in a different way to promote student choice and autonomy with personalized learning. You can assign Learn Its to ensure students have read and understand key concepts before class so you can take them further.

ENCOURAGE CONTEXTUAL UNDERSTANDING.
Chapter Assignments challenge students to apply concepts through scenario-based questions, assessing students' comprehensive understanding of the chapter's objectives and provide rich feedback.

FACILITATE APPLICATION.
The “Apply It” Case Activities bring the principles to marketing to life as students see them play out in today’s top corporations and innovative companies through short videos and written cases. Through a variety of scenarios, students apply what they’ve learned, gaining feedback from rich remediation along the way.

GIVE HANDS-ON DECISION-MAKING PRACTICE
You Make the Decision activities build critical thinking and decision-making skills by challenging students to use what they know about concepts and theories in the context of a scenario as it unfolds. Students act as the marketer and are faced with decisions that can change dynamically based on the choices they make throughout the short simulation, resulting in different outcomes and consequences.

EVOLVE WITH PRINCIPLES IN PRACTICE.
The principles of marketing may be consistent, but the way they’re applied is always evolving. In Boone/Kurtz', Contemporary Marketing, 19th Edition, you’ll find a comprehensive Marketing Analytics appendix, complemented by supplemental instructional support and real Excel Online applications in MindTap .

CLASS-TESTED CHAPTER QUIZZES
Use carefully curated chapter quizzes to assess student performance and immediately identify class-wide learning needs.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357747488
  • ISBN-13: 9780357747483
  • RETAIL £45.00
Instructor Next Steps
Students: Buy now