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International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, 13th Edition

Shirley Biagi

  • Copyright 2025
  • {{checkPublicationMessage('Published', '2024-06-12T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media 13th Edition by Shirley Biagi
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Overview

International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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Meet the Authors

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Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

Features

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  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.

Table of Contents

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SECTION ONE: MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Music: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Switching Channels.
9. Digital Media: Widening the Web.
SECTION TWO: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
SECTION THREE: SHAPING THE MESSAGE.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Reforming the Rules.
15. Ethics: Taking Responsibility.
16. Global Media: Communicating Change.
Glossary.
Selected References.

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 8214153999
  • ISBN-13: 9798214153995
  • RETAIL £45.00
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Students: Buy now