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International MindTap Instant Access for Lehman/Dufrene/Walker's BCOM, 10th Edition

Carol M. Lehman, Debbie D. DuFrene, Robyn Walker

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Starting At £45.00 See pricing and ISBN options
International MindTap Instant Access for Lehman/Dufrene/Walker's BCOM 10th Edition by Carol M. Lehman/Debbie D. DuFrene/Robyn Walker

Overview

International MindTap for Lehman/Dufrene/Walker's BCOM, 10th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelor’s and master’s degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.

Robyn Walker

Dr. Robyn Walker is a professor emerita of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she taught business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an M.B.A. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She has published articles and has delivered dozens of conference papers on intercultural communication, computer-mediated communication, communication leadership and business communication pedagogy. She is the editor of Business and Professional Communication Quarterly and former editor of the International Journal of Business Communication. She is co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press); co-author of LEADERSHIP TALK: A DISCOURSE APPROACH TO LEADER EMERGENCE (Business Expert Press) and FUNDAMENTAL THEORIES OF BUSINESS COMMUNICATION: LAYING A FOUNDATION FOR THE FIELD (Palgrave-Macmillan). She is also a member of the Association of Business Communication (ABC).
  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence, and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0357392051
  • ISBN-13: 9780357392058
  • RETAIL £45.00