International MindTap Instant Access for Pride/Ferrell's MARKETING, 21st Edition, is a flexible and fully customizable online instructional solution that puts powerful tools in the hands of instructors, enabling you to deploy assignments, instantly assess individual student and class performance and help your students master the course concepts. With its powerful digital platform and specific content, you can tailor your course with a wide range of assignment settings, add your own questions and content and access student and course analytics and communication tools. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.