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International MindTap Management Instant Access for Peng's Global Strategy, 4E, 4th Edition

Mike Peng

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-03-30T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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International MindTap Management Instant Access for Peng's Global Strategy, 4E 4th Edition by Mike Peng
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Overview

International MindTap Instant Access for Peng's Global Strategy, 4th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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Meet the Authors

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Mike Peng

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.

Features

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  • MindTap® helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what's important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap® Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap® Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.

Table of Contents

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Assignment Zero: Introductory video providing students and instructors alike with an overview of MindTap's functions, including highlighted features such as YouSeeU.

Self-Assessment: Assess students' basic comprehension of the reading material to help you gauge their level of engagement and understanding of the content.

Chapter Cases: Pulling from the previous editions of Global Strategy, Chapter Cases aid students in reviewing and assessing real-world applicable business scenarios.

Additional Cases: Pulling from the previous editions of Global Strategy, Integrative Cases provide students with in-depth insight into a fascinating array of varying businesses and business scenarios.

Live Cases: Invites students to explore businesses/scenarios in real-time, leveraging the most up-to-date data and news via the businesses themselves.

Strategy Tripod: The text uses the "strategy tripod"--analyzing strategy from the industry, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?

Interesting and Accessible: The author's writing style is engaging, somewhat casual, with a multitude of interesting examples and thought-provoking questions.

Business as an Evolving Entity: Mike Peng wants students to recognize that business is not a static institution but a dynamic, evolving entity. He includes two or three key debates at the end of each chapter, revealing that these concepts are not set in stone and motivating students to ask thoughtful questions.

Savvy Strategist Applications: The "Savvy Strategist" sections at the end of each chapter explain how concepts can and will be applied in business situations.

Ethical Coverage: Throughout every chapter, ethical challenges are presented in the sidebars and cases, and ethics-based questions appear in the discussion questions, encouraging students to consider the ethical issues involved in business today.

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337418455
  • ISBN-13: 9781337418454
  • RETAIL £45.00
Instructor Next Steps
Students: Buy now