Michael D. Hutt/Thomas W. Speh
NEWER EDITION AVAILABLE
Copyright 2017 | {{checkPublicationMessage('Published', '2016-01-29T00:00:00+0000')}}
Copyright 2017 | {{checkPublicationMessage('Published', '2016-01-29T00:00:00+0000')}}
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Copyright 2017 | {{checkPublicationMessage('Published', '2016-01-29T00:00:00+0000')}}
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Before purchasing, make sure your instructor assigned this course.

About This Product

International MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.