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International MindTapV2.0 Instant Access for Lamb/Hair/McDaniel's MKTG, 13th Edition

Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Starting At £45.00 See pricing and ISBN options
International MindTapV2.0 Instant Access for Lamb/Hair/McDaniel's MKTG 13th Edition by Charles W. Lamb/Joe F. Hair/Carl McDaniel

Overview

International MindTapV2.0 for Lamb/Hair/McDaniel's MKTG Instant Access, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

Charles W. Lamb

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joe F. Hair

Joseph Hair is a Distinguished Professor of Marketing and the Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately prior to joining the University of South Alabama, Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was the Director of the Entrepreneurship Institute at Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, the 2007 Innovative Marketer of the Year by the Marketing Management Association and the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel

Carl McDaniel served as a professor emeritus at the University of Texas–Arlington. He chaired the marketing department at UTA for 32 years. Throughout his more than forty-year career, he received several awards for outstanding teaching. McDaniel worked as a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. McDaniel wrote and coauthored over 90 textbooks in marketing and business, in addition to his contributions to MKTG. His research appeared in The Journal of Marketing, the Journal of Business Research, the Journal of the Academy of Marketing Science and the California Management Review. McDaniel was a member of the American Marketing Association. Along with his academic experience, McDaniel co-owned a marketing research firm and served as a senior consultant to the International Trade Centre (ITC) in Geneva, Switzerland, whose mission is to help developing nations increase their exports. McDaniel held a bachelor's degree from the University of Arkansas and a master's degree and doctorate from Arizona State University.
  • MindTap's outcomes-based learning design propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap you can challenge every student, build confidence, and empower today's learners to be unstoppable.
  • ANCHOR LEARNING WITH IMPROVED LEARNING PATH DESIGN. MindTap helps students focus by dividing the Learning Path into levels of activities that are intentionally designed for points in the learning process, from formative understanding to practicing application in context.
  • PROVIDE LEARNING ON THE GO. Offer your students the flexibility they need to fit learning into their day with the Cengage Mobile app. As an instructor, you can increase engagement using polling, track attendance, and make sure students are notified of important course changes using the app.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with multimedia, assignments, quizzes and focused resources.
  • CONTROL YOUR COURSE, YOUR CONTENT. Only MindTap gives you complete control of your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content, including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap is not simply a comprehensive tool – it's a network of support from a personalized team eager to further your success. We're ready to help—from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • HELP STUDENTS LEARN IT. The pre-created Learn It quiz in MindTap reinforces the text’s instruction by asking students to demonstrate reading comprehension via a short quiz aligned to the basics of what's covered in each chapter. Immediate feedback and links back to the eBook help students learn more about key concepts as they complete this activity.
  • ENCOURAGE CONTEXTUAL UNDERSTANDING. The fully updated and prebuilt Chapter Assignments in the Apply It section of MindTap ask students to go beyond basic recall to apply chapter concepts to more scenario-based questions. Written at a more challenging level than the Learn It quizzes, these are designed to assess students' comprehensive understanding of the chapter's objectives.
  • FACILITATE APPLICATION. The “Apply It” Cases Activities bring the principles to marketing to life as students see them play out in today’s top corporations and innovative companies through short videos and written cases, paired with multiple-choice quizzes.
Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKETING OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12.Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing Channels.
14. Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
Endnotes.
Index.
Student/Instructor Review Cards.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0357747658
  • ISBN-13: 9780357747650
  • RETAIL £45.00