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Learning from World Class Companies, 1st Edition

Rosalie Tung

  • Copyright 2001
  • {{checkPublicationMessage('Published', '2001-03-29T00:00:00+0000')}}
Starting At £66.99 See pricing and ISBN options
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Learning from World Class Companies 1st Edition by Rosalie Tung
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Overview

Learning from World Class Companies surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from journals and popular press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business today.

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Meet the Authors

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Rosalie Tung

Professor Rosalie L. Tung, FRSC, is Ming and Stella Wong Professor of International Business at Simon Fraser University, Burnaby, British Columbia, Canada.

Table of Contents

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Airbus Industrie. American Express Company. AT&T Corporation. The Bank of Tokyo-Mitsubishi Ltd (BTM). The Boeing Company Caterpillar Inc. The Coca-Cola Company. Corning Incorporated. Daimler Chrysler. Dentsu Inc. E.I. du Pont de Nemours and Company (DuPont). Eastman Kodak Company (Kodak). General Electric Company (GE). General Motors Corporation (GM). The Gillette Company. International Business Machines Corporation (IBM). The Michelin Group. Minnesota Mining and Manufacturing Company (3M). Mitsui & Co. Ltd. Motorola Inc. Novartis AG. The Proctor & Gamble Company. Royal Dutch/Shell Group. Siemens. AG-Unilever. Wal-Mart Stores Inc. The Walt Disney Company. Xerox Corporation.

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  • ISBN-10: 1861526091
  • ISBN-13: 9781861526090
  • RETAIL £66.99
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Students: Buy now