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Managing and Marketing Health Services, 1st Edition

Angus Laing, Moira Fischbacher, Gillian Hogg, Anne Smith

  • Copyright 2002
  • {{checkPublicationMessage('Published', '2002-08-22T00:00:00+0000')}}
Starting At £65.99 See pricing and ISBN options
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Managing and Marketing Health Services 1st Edition by Angus Laing/Moira Fischbacher/Gillian Hogg/Anne Smith
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Overview

MANAGING & MARKETING HEALTH SE RVICES

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Meet the Authors

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Angus Laing

Moira Fischbacher

Gillian Hogg

Anne Smith

Table of Contents

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1. Healthcare policy themes.
2. Service design.
3. Service structure: understanding inter-organisational relationships and networks.
4. Service structure: managing inter-organisational service delivery.
5. Understanding healthcare customers.
6. The changing consumer.
7. Consumer evaluation of healthcare.
8. Conclusion meeting performance expectations.

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  • ISBN-10: 1861526784
  • ISBN-13: 9781861526786
  • RETAIL £65.99
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Students: Buy now