PART 1: INTRODUCTION.
1. Introduction: Origins, Aims and Approach.
2. Learning, Mental Models and Case Studies.
PART 2: CASES.
3. Fundamental Organisational Change.
4. Developing a Marketing Orientation.
5. Downsizing and Outsourcing.
6. Reorganising Support Services.
7. Merging Organisations.
8. Integrating IT into the Business.
9. Unplanned Change in a Market Research Agency.
PART 3: CONCEPTUALISING EXPERIENCES OF SELF AND OTHERS.
10. A Model for Implementing Change.
11. Critical Management Competencies.
12. Insights Through Theory: Generic Change Models.
13. Insights Through Theory: Gaining Co-Operation.
14. Insights Through Theory: Managing Stress.
15. Concluding Comments: Developing Effective Leadership In the Implementation of Change.
