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Market Research In Action, 1st Edition

Michael Roe

  • Copyright 2005
  • {{checkPublicationMessage('Published', '2004-10-07T00:00:00+0000')}}
Starting At £91.99 See pricing and ISBN options
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Market Research In Action 1st Edition by Michael Roe
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Overview

MARKET RESEARCH IN ACTION

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Meet the Authors

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Michael Roe

Table of Contents

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PART 1: MARKET RESEARCH LABELS AND LINKS.
1. Market research labels.
2. Market research links.
PART 2: MARKETING PROBLEMS AND THEIR RESEARCH SOLUTIONS.
3. Qualitative research solutions
4. Observational research solutions
5. Experimental designs
6. Pricing research and conjoint solutions.
7. Advertising pre-testing solutions.
8. Sales volume predictions.
9. Surveys and segmentation solutions.
10. Using retail and consumer panels, advertising trackers and customer satisfaction measurements.
11. Summary of research programme, review and implications.

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  • ISBN-10: 1861529384
  • ISBN-13: 9781861529381
  • RETAIL £91.99
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Students: Buy now