1. The Media and How it Works
2. Pitching Yourself and Your Story
3. Getting ready
4. Getting Steady
5. The Interview: Final Preparations
6. Going Live and Taking Control
7. Curve Balls and twisters - 20 Tricks In the Media Trade
8. Getting Better and Going Back for More
9. On the Ropes
10. Afterword
Appendix 1. Vital Hot Tips for Handling the Media
Appendix 2. Key Contacts
Index