Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Country is required. 'Country' must contain at least 0 characters 'Country' cannot exceed 0 characters Please enter a valid Country
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Marketing Concepts and Strategies, 9th Edition

Sally Dibb, Dr. Lyndon Simkin, William M. Pride, O.C. Ferrell

  • Copyright 2023
  • {{checkPublicationMessage('Published', '2023-01-20T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Marketing Concepts and Strategies 9th Edition by Sally Dibb/Dr. Lyndon Simkin/William M. Pride/O.C. Ferrell
Quick Navigation

Overview

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Sally Dibb

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Dr. Lyndon Simkin

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell

O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}
  • Updated throughout to reflect the impact on marketing of COVID-19, Brexit, the UN 17 Sustainable Development Goals and social marketing such as social media influencers to ensure students comprehend the changes taking place in the world of marketing.
  • Engaging new cases including: Tesco (sustainability and recycling of plastic); ‘Where next for the gig economy?’; ‘Update your brand’; and ‘Repurposing the high street’ allow students to gain a deeper appreciation and stimulate discussion through relatable content.
  • Coverage of hot topics includes: COVID-19, technology and marketing, food security, and supply chain hold-ups ensure students understand the latest issues that marketers must overcome.
  • The accompanying, updated MindTap features a wide range of assignments and practice tests as well as scenario-based questions and video cases.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}
  • An accessible text written in a clear and comprehensible style helps students develop a critical understanding of the principles and concepts of marketing and apply them to specific markets and industries.
  • Engaging content with pertinent examples encourages students to review, evaluate, and apply detailed knowledge and subsequently understand the linkage between marketing and the whole business, including financial analysis, decision-making and strategic awareness.
  • A wide range of pedagogical features including Building Customer Relationships boxes, Case studies and Applied mini-cases allow students to gain practical insight into the marketing environment for informed judgements about marketing strategy and their significance to organizations.
  • This title is available with MindTap, a flexible online learning solution that provides you with all the tools students need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.
  • A fully updated companion website is available to support you including PowerPoint slides, Instructor Manual, and a Cognero Test Bank.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
Part I: Marketing defined and marketing in context
1. The marketing concept
2. Marketing strategy and understanding competitors
3. The marketing environment
4. Marketing in international markets and globalization

Part II: Understanding and targeting customers
5. Consumer buying behaviour
6. Business markets and business buying behaviour
7. Segmenting markets
8. Targeting and positioning
9. Marketing research

Part III: Marketing programmes – products and services, brands, place and channels, promotion and marketing communications, digital and pricing
10. Product decisions
11. Branding and packaging
12. Developing products and managing product portfolios
13. The marketing of services
14. Marketing channels
15. Channel players and physical distribution
16. An overview of marketing communications
17. Advertising, public relations and sponsorship
18. Sales management, sales promotion, direct mail, direct marketing and the web
19. Digital marketing
20. Pricing
21. Modifying the marketing mix for business markets, services and in international marketing

Part IV: Marketing management
22. Marketing planning and forecasting sales potential
23. Implementing strategies, internal marketing relationships and measuring performance
24. Responsible marketing

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

MindTap Options

{{collapseContainerClosed['detail_1'] ? 'Show More' : 'Show Less'}}
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 147377862X
  • ISBN-13: 9781473778627
  • RETAIL £45.00
Instructor Next Steps
Students: Buy now

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1473791944
  • ISBN-13: 9781473791947
  • RETAIL £51.19

  • ISBN-10: 1473778581
  • ISBN-13: 9781473778580
  • RETAIL £63.99

  • ISBN-10: 1473797357
  • ISBN-13: 9781473797352
  • RETAIL £81.99
Instructor Next Steps
Students: Buy now

Supplements

{{collapseContainerClosed['supplements'] ? 'Show More' : 'Show Less'}}

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Dibb, Marketing Concepts and Strategies,12 months Instant Access

ISBN: 9781473778627
This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.