Marketing Management | 7th Edition

Dawn Iacobucci
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Edition by Dawn Iacobucci
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Edition by Dawn Iacobucci
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ISBN-13: 9798214052717
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Iacobucci's "Marketing Management" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.
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About This Product

Iacobucci’s "Marketing Management," 7th Edition, is tailored for upper-level undergraduate, MBA and EMBA students with its approach to marketing management, combining foundational theory with real-world application. Chapters are organized around three guiding questions: What is it? Why do marketers do it? How do you do it well?, helping students understand the concepts and how to apply them. Complex topics are simplified without oversimplifying, offering a structure that adapts to various teaching formats. Content reflects the evolving marketing landscape, including the role of AI, marketing analytics, global perspectives, social media strategies, behavioral nudges and ethical considerations through Have a Heart boxes. To Do Better Marketing principles reinforce best practices. This edition is a modern and engaging solution for teaching marketing in a fast-paced, data-driven environment.