Marketing Tourism Products: Concepts, Issues, Cases | 1st Edition

A.V. Seaton/M.M. Bennett
 Marketing Tourism Products: Concepts, Issues, Cases 1st Edition by A.V. Seaton/M.M. Bennett
Copyright 1996 | {{checkPublicationMessage('Published', '1996-08-15T00:00:00+0000')}}
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About This Product

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.