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Media/Impact: An Introduction to Mass Media, 12th Edition

Shirley Biagi

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-01-01T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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Media/Impact: An Introduction to Mass Media 12th Edition by Shirley Biagi
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Overview

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.

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Meet the Authors

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Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

What's New

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  • CURRENCY. Reflecting the latest developments from the field, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition delivers the most up-to-date coverage of current trends and technology affecting the dynamic, rapidly changing media industries. Topics include digital delivery, net neutrality, media industry consolidation, social media, mobile media, and the interplay between mass media and today's society.
  • IMPACT BOXES. More than 50 new IMPACT BOXES feature late-breaking topics and trends from the best sources covering the media business, such as Bloomberg, THE NEW YORK TIMES, THE WASHINGTON POST, WIRED, ADVERTISING AGE, THE GUARDIAN, and the Pew Research Center. IMPACT BOXES are divided into five subject areas: Convergence, Money, Profiles, Audience, and Global. Topics include bookless libraries, social media, the growth of Buzzfeed, international music festivals, Netflix-exclusive programming, the relationship between video games and violence in society, and how Millennials consume news.
  • SOCIAL MEDIA. Expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.
  • GRAPHIC ILLUSTRATIONS. Statistical information is beautifully displayed in more than 30 new illustrations that reflect current research on such key topics such the average American's daily media usage, digital and mobile radio, international movie markets, Internet advertising, popular social media sites, and digital-only news sites.

Features

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  • MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA's emphasis on the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television, and the Internet.
  • Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons, and illustrations throughout the book highlight timely trends and important issues in today's media business.
  • A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
  • Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics; key terms with related chapter page numbers; critical questions to engage students in analysis of the chapter, helping to deepen their understanding; and a "Working the Web" list of 10 websites with information relevant to the chapter.
  • Each industry chapter includes a detailed, illustrated historical TimeFrame of key events to help students understand the progression of mass media.
  • Located at the end of the book, the Student Resource Media Information Guide is a valuable reference tool packed with hundreds of resources to help students thoroughly explore media topics--and get the most from your course.

Table of Contents

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Part I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Recordings: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Changing Channels.
9. Internet Media: Widening the Web.
Part II: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
Part III: CHANGING MESSAGES.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Glossary.
Media Information Resource Guide.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 133701754X
  • ISBN-13: 9781337017541
  • RETAIL £45.00
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  • ISBN-10: 0357696875
  • ISBN-13: 9780357696873
  • RETAIL £48.79

  • ISBN-10: 1305580982
  • ISBN-13: 9781305580985
  • RETAIL £60.99
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

International MindTap Communication Instant Access for Biagi’s Media/Impact: An Introduction to Mass Media

ISBN: 9781337017541
International MindTap Communication for Biagi’s Media/Impact: An Introduction to Mass Media, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. As an instructor using MindTap you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours’, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.