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New!

Microeconomics, 7th Edition

N. Gregory Mankiw, Mark P. Taylor

  • {{checkPublicationMessage('Available 10 February 2026', '2026-02-10T00:00:00+0000')}}
Starting At £42.39 See pricing and ISBN options
Microeconomics 7th Edition by N. Gregory Mankiw/Mark P. Taylor

Overview

Now in its seventh edition, Microeconomics explains the essential principles of microeconomics in a straightforward and engaging style. This fully updated new edition incorporates key developments such as empirical research, fake news, dynamic pricing and technology in the age of Industry 4.0. \n\nKnown for its accessible approach and focus on active learning, this edition contains new critical thinking questions, relatable real-world examples and topical discussion of news stories to help students understand why microeconomics matters.\n\nThe Mankiw & Taylor franchise is also available as a MindTap digital resource (purchased separately). This flexible online learning solution provides students with all the tools they need to succeed including an interactive eBook, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

N. Gregory Mankiw

N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research and an advisor to the Federal Reserve Banks of Boston and New York and the Congressional Budget Office. From 2003 to 2005, he served as chairman of the US President’s Council of Economic Advisors and was an advisor to presidential candidate Mitt Romney during the 2012 US presidential election.

Mark P. Taylor

Mark P. Taylor is the Donald Danforth, Jr Distinguished Professor of Finance at the Olin Business School at Washington University in St Louis, USA. He was previously Dean of the Olin Business School and, before that, Dean and Professor of Finance and Economics at Warwick Business School at the University of Warwick, UK. He obtained his first degree in philosophy, politics and economics from Oxford University and his Master’s and Doctoral degrees in economics and finance from London University. Professor Taylor has taught economics and finance at various universities (including Oxford, New York, Bordeaux and Aix-Marseille) and at various levels (including principles courses and advanced undergraduate and postgraduate courses). He has also worked as a senior economist at the International Monetary Fund and at the Bank of England and as a managing director at BlackRock, the world’s largest financial asset manager, where he ran a global investment fund based on macroeconomic analysis. His research has been extensively published in scholarly journals and he is today one of the most highly cited economists in the world.
  • Updated Case Studies and ‘In the News’ features allow students to explore economics concepts in practice on topics such as experimental economics, shutdown decisions, inequality in social care and regulating oligopolies.
  • NEW Critical Thinking Points challenge students to consider multiple viewpoints and develop their decision-making skills.
  • Discussion of the impact of technology and AI prepares students for the technology-driven workplaces of today.
  • The updates cover latest developments in microeconomics including the digital economy, empirical research, fake news, dynamic pricing, prefect contestable markets and more.
  • In The News, FYI and Case Study features help students apply concepts to real-world scenarios.
  • Students are challenged to consider multiple perspectives by tackling Critical Thinking Points.
  • Discussion and review questions help enhance student understanding while building their decision-making skills.
  • This title is also available with MindTap, a flexible online learning solution that you can customize to suit your specific course needs, and which provides students with all the tools they need to succeed. These include an interactive eBook, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.
  • Supplementary mathematics content is provided in Maths for Economics included within MindTap which helps students understand and apply the maths that is so integral to the study of economics.
PART 1: Introduction to economics
1. What is economics?
2. Thinking like an economist

PART 2: The theory of competitive markets
3. The market forces of supply and demand
4. Background to demand: Consumer choices
5. Background to supply: The costs of production of firms
6. Background to supply: Firms in competitive markets
7. Consumers, producers and the efficiency of markets

PART 3: Interventions in markets
8. Supply, demand and government policies
9. Public goods, common resources and merit goods
10. Market failure and externalities

PART 4: Firm behaviour and market structures
11. Market structures I: Monopoly
12. Market structures II: Monopolistic competition
13. Market structures III: Oligopoly
14. Market structures IV: Contestable markets

PART 5: Factor markets
15. The economics of factor markets

PART 6: Inequality
16. Income inequality and poverty

PART 7: Trade
17. Interdependence and the gains from trade

PART 8: Heterodox economics
18. Information and behavioural economics
19. Heterodox theories in economics
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1805030647
  • ISBN-13: 9781805030645
  • RETAIL £45.00

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1805030558
  • ISBN-13: 9781805030553
  • RETAIL £42.39

  • ISBN-10: 1805030515
  • ISBN-13: 9781805030515
  • RETAIL £52.99

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Mankiw, Economics, 12 months Instant Access

ISBN: 9781805030645
With its trademark accessible style, the seventh edition of Economics brings economics to life, discussing key developments on sustainability economics, tariffs, the impact of globalization, digitization and discussions around technology in the age of Industry 4.0.\n\nFully updated to reflect current economical contexts, students will find this textbook approachable and relatable \u2013 the perfect resource for economics courses at introductory level.\n\nThe Mankiw & Taylor franchise is available with MindTap, a flexible online learning solution that provides students with all the tools they need to succeed including an interactive eBook, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.