Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. \n\nMindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital \u2013 we\u2019re with you every step of the way. \n\nMindTap for Babin/Zikmund's Marketing Research is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: \n- Babin/Zikmund's Marketing Research eBook\n- Concept check revision quizzes, \n- Ongoing Project case activities \n- Video cases, flashcards, and more \n\nMindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.
