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MindTap for Babin/Zikmund's Marketing Research, 2-term Instant Access, 5th Edition

  • Copyright 2021
  • {{checkPublicationMessage('Published', '2020-07-15T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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Students: Buy now
MindTap for Babin/Zikmund's Marketing Research, 2-term Instant Access 5th Edition
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Overview

Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution.

MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way.

MindTap for Babin/Zikmund's Marketing Research is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes:

- Babin/Zikmund's Marketing Research eBook

- Concept check revision quizzes,

- Ongoing Project case activities

- Video cases, flashcards, and more

MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.

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Table of Contents

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Part 1: Introduction to the research process
1. The role of marketing research and the research process

Part 2: Defining the problem
2. Problem definition and the research process

Part 3: Planning the research design
3. Qualitative research
4. Secondary research and big data
5. Survey research
6. Observation
7. Experimental research and test marketing
8. Measurement
9. Questionnaire design

Part 4: Planning the sample
10. Sampling: sample design and sample size

Part 5: Collecting the data
11. Data preparation (NEW name)

Part 6: Analysing the data
12. Univariate statistical analysis: a recap of inferential statistics
13. Bivariate statistical analysis: tests of differences
14. Bivariate statistical analysis: tests of association
15. Multivariate statistical analysis

Part 7: Formulating conclusions and writing the final report
16. Communicating research results: research report, oral presentation and research follow-up

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0170448614
  • ISBN-13: 9780170448611
  • RETAIL £45.00
Instructor Next Steps
Students: Buy now