MKTG | 14th Edition

Charles W. Lamb/Joe F. Hair/Carl McDaniel

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ISBN: 9780357929339

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International MindTap Instant Access for Lamb/Hair/McDaniel's MKTG

ISBN-13: 9780357929353

International MindTap Instant Access for Lamb/Hair/McDaniel's MKTG, 14th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build student confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.

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Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.