Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Country is required. 'Country' must contain at least 0 characters 'Country' cannot exceed 0 characters Please enter a valid Country
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Métodos Cuantitativos para los Negocios, 13th Edition

David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

  • {{checkPublicationMessage('Published', '2015-10-30T00:00:00+0000')}}
Starting At £86.99 See pricing and ISBN options
Métodos Cuantitativos para los Negocios 13th Edition by David R. Anderson/Dennis J. Sweeney/Thomas A. Williams/Jeffrey D. Camm/James J. Cochran/Michael J. Fry/Jeffrey W. Ohlmann

Overview

Este libro se enfoca en el uso de los métodos cuantitativos como apoyo para la toma de decisiones. No pone énfasis en los métodos en sí, sino en la manera en que éstos pueden contribuir a tomar mejores decisiones. Existen muchos nombres para el corpus de conocimientos que incluye los enfoques cuantitativos para la toma de decisiones; en la actualidad, los términos de uso más común, ciencias de la administración, investigación de operaciones y ciencias de la decisión, suelen usarse de forma indistinta. Con el fin de reforzar la naturaleza aplicada del libro y proporcionar un mejor entendimiento de la variedad de aplicaciones en que los métodos cuantitativos (M. C.) se han usado con éxito, a lo largo del texto se presentan artículos de M. C. en Acción. Cada artículo de M. C. en Acción resume un uso de los métodos cuantitativos en la práctica. El primer artículo de M. C. en Acción, Administración de ingresos en AT&T Park, describe uno de los usos más importantes de los métodos cuantitativos en la industria del deporte y el entretenimiento.

David R. Anderson

David R. Anderson is a leading author and professor emeritus of quantitative analysis in the College of Business Administration at the University of Cincinnati. Dr. Anderson has served as head of the Department of Quantitative Analysis and Operations Management and as associate dean of the College of Business Administration. He was also coordinator of the college’s first executive program. In addition to introductory statistics for business students, Dr. Anderson taught graduate-level courses in regression analysis, multivariate analysis and management science. He also taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University.

Dennis J. Sweeney

Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored 10 textbooks in the areas of statistics, management science, linear programming and production and operations management.

Thomas A. Williams

N/A

Jeffrey D. Camm

Jeffrey D. Camm is the Inmar Presidential Chair of Analytics and Senior Associate Dean for Faculty in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, Dr. Camm served on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published more than 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, The INFORMS Journal on Applied Analytics and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati and he was the recipient of the 2006 INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, he has served as a consultant to numerous companies and government agencies. Dr. Camm served as editor-in-chief of INFORMS Journal on Applied Analytics and is an INFORMS fellow.

James J. Cochran

James J. Cochran is Professor of Applied Statistics, the Mike and Cathy Mouron Research Chair and Associate Dean for Faculty and Research at the University of Alabama. Born in Dayton, Ohio, he earned his B.S., M.S. and M.B.A. degrees from Wright State University and his Ph.D. from the University of Cincinnati. Dr. Cochran has served at The University of Alabama since 2014 and has been a visiting scholar at Stanford University, Universidad de Talca, the University of South Africa and Pole Universitaire Leonard de Vinci. Dr. Cochran has published more than 50 papers in the development and application of operations research and statistical methods. He has published his research in Management Science, The American Statistician, Communications in Statistics-Theory and Methods, Annals of Operations Research, European Journal of Operational Research, Journal of Combinatorial Optimization, INFORMS Journal on Applied Analytics, BMJ Global Health and Statistics and Probability Letters. He was the 2008 recipient of the INFORMS Prize for the Teaching of Operations Research Practice and the 2010 recipient of the Mu Sigma Rho Statistical Education Award. He received the Founders Award in 2014 and the Karl E. Peace Award in 2015 from the American Statistical Association. In 2017 he received the American Statistical Association’s Waller Distinguished Teaching Career Award and in 2018 he received the INFORMS President’s Award. Dr. Cochran is an elected member of the International Statistics Institute, a fellow of the American Statistical Association and a fellow of INFORMS. A strong advocate for effective statistics and operations research education as a means of improving the quality of applications to real problems, Dr. Cochran has organized and chaired teaching workshops throughout the world.

Michael J. Fry

Michael J. Fry is Professor of Operations, Business Analytics and Information Systems, Lindner Research Fellow and Managing Director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, he earned a B.S. from Texas A&M University and his M.S.E. and Ph.D. from the University of Michigan. He has been at the University of Cincinnati since 2002, where he was previously department head. He has also been a visiting professor at Cornell University and the University of British Columbia. Dr. Fry has published more than 25 research papers in journals such as Operations Research, M&SOM, Transportation Science, Naval Research Logistics, IISE Transactions, Critical Care Medicine and INFORMS Journal on Applied Analytics. His research interests are in applying quantitative management methods to the areas of supply chain analytics, sports analytics and public-policy operations. He has worked with many organizations for his research, including Dell, Inc., Starbucks Coffee Company, Great American Insurance Group, the Cincinnati Fire Department, the State of Ohio Election Commission, the Cincinnati Bengals and the Cincinnati Zoo and Botanical Garden. Dr. Fry was named a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice, and he has been recognized for both his research and teaching excellence at the University of Cincinnati.

Jeffrey W. Ohlmann

Jeffrey W. Ohlmann is Associate Professor of Business Analytics and Huneke Research Fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska and his M.S. and Ph.D. from the University of Michigan. He has been at the University of Iowa since 2003. Dr. Ohlmann’s research on the modeling and solution of decision-making problems has produced more than two dozen research papers in journals such as Operations Research, Mathematics of Operations Research, INFORMS Journal on Computing, Transportation Science, the European Journal of Operational Research and INFORMS Journal on Applied Analytics (formerly Interfaces). He has collaborated with companies such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections as well as three National Football League franchises. Because of the relevance of his work to industry, he was bestowed the George B. Dantzig Dissertation Award and was recognized as a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice.
  • El cambio más sustancial en el contenido de esta última edición involucra la cobertura de la simulación (cap 16.). Conservamos una introducción intuitiva con el uso de conceptos como hipótesis base y mejor y peor escenario y hemos añadido un enfoque más elaborado de la incertidumbre al usar Microsoft Excel para desarrollar modelos de hojas de cálculo de simulación.
  • Explicamos la manera de construir un modelo de hoja de cálculo de simulación utilizando solamente las características nativas de Excel.
  • En el apéndice explicamos como un complemento de Excel, la Analytic Solver Platform, facilita el análisis de simulación más sofisticados. Este nuevo apéndice reemplaza la cobertura que se hacía en la edición previa de Crystal Ball, mismo que ya no relacionamos con nuestro libro de texto.
  • Se introducen nueve problemas nuevos y muchos otros se actualizaron para reflejar la nueva cobertura de la simulación.
  • Nuevos resúmenes y actualizaciones “M. C. en Acción” describen la manera en que el capítulo ha usado los métodos cuantitativos en la práctica. Muchos de estos se han actualizado para proporcionar ejemplos más recientes; en total, se añadieron 15 nuevos M. C. en Acción.
  • Casos para estudiantes al final de cada capítulo. Estos casos son más profundos y suelen ser más abiertos que los que aparecen en los problemas de tarea.
  • Más de 35 nuevos problemas de tarea y actualizaciones de los ya existentes proporcionan a los estudiantes referencias y prácticas más oportunas.
  • Proporciona a los estudiantes universitarios y de posgrado una comprensión conceptual del papel que juegan los métodos cuantitativos en el proceso de toma de decisiones. Así como en las ediciones anteriores, este libro describe los diversos métodos cuantitativos desarrollados a lo largo de los años, explica su funcionamiento y muestra cómo pueden usarse.
  • Un libro orientado a aplicaciones y que utiliza un enfoque de escenarios problemáticos para presentar de manera sencilla materiales cuantitativos, permitiendo que el estudiante comprenda el contenido por medio de aplicación práctica.
  • En cada capítulo se describe un problema junto con el procedimiento cuantitativo que se presenta. El desarrollo de la técnica o modelo cuantitativo incluye su utilización en el problema para generar una solución o una recomendación. Este enfoque puede motivar a los estudiantes, profesores y personas interesadas, ya que demuestra no sólo cómo funciona el procedimiento, sino también cómo contribuye al proceso de toma de decisiones.
  • La obra incluye dos capítulos iniciales en el libro sobre probabilidad y distribuciones de probabilidad, que proporcionan los conocimientos básicos necesarios para el uso de la probabilidad en los capítulos siguientes. El requerimiento previo de conocimientos matemáticos para este texto es haber cursado la materia de álgebra.
  • A lo largo del libro, se suele usar la notación aceptada para el tema del que se trata, de manera que los estudiantes que continúen sus estudios más allá del nivel de este libro por lo general encontrarán pocas dificultades en la lectura de materiales más avanzados.
  • Un recuadro de Notas y comentarios se incluye al final de muchas secciones para proporcionar al estudiante otras ideas sobre la metodología estudiada, advertencias, su metodología, limitaciones así como su aplicación. Además, se incluyen descripciones breves de consideraciones técnicas adicionales y otras cuestiones.
  • Ejercicios de autoevaluación son presentados con soluciones completas, permitiendo que los estudiantes intenten resolverlos y comprueben los resultados y evalúen su comprensión de los conceptos de inmediato.
1. Introducción.
2. Introducción a la probabilidad.
3. Distribuciones de probabilidad
4. Análisis de decisiones.
5. Utilidad y teoría de juegos.
6. Análisis de las series de tiempo y elaboración de pronósticos.
7. Introducción a la programación lineal.
8. Programación lineal: Análisis de sensibilidad e interpretación de la solución.
9. Aplicaciones de la programación lineal en marketing, finanzas y administración de operaciones.
10. Modelos de distribución y de red.
11. Programación lineal entera.
12. Aplicaciones de optimización avanzada.
13. Programación de proyectos: pert / cpm.
14. Modelos de inventario.
15. Modelos de línea de espera.
16. Simulación.
17. Procesos de Markov.

Apéndice A: Construcción de modelos de hoja de cálculo. Apéndice B: Probabilidades binomiales

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 6075228454
  • ISBN-13: 9786075228457
  • RETAIL £86.99