Contemporary Marketing | 20th Edition

Louis E. Boone/David L. Kurtz
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Contemporary Marketing 20th Edition by Louis E. Boone/David L. Kurtz
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International MindTap Instant Access for Boone/Kurtz's Contemporary Marketing

International MindTap Instant Access for Boone/Kurtz's Contemporary Marketing

ISBN-13: 9798214048017
International MindTap for Boone/Kurtz' CONTEMPORARY MARKETING, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.
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About This Product

Discover a new perspective on your introduction to marketing course with the proven and innovative approach of Boone/Kurtz' CONTEMPORARY MARKETING, 20th Edition. A new chapter format outlines key topics and includes Assessment Checks to assess student comprehension. Real-life case studies, featuring Meta, Simon Property Group and Misfit Market, provide examples that deepen your understanding of marketing. This content focuses on practical skills, offering a comprehensive and engaging resource for teaching and learning. Students can learn with MindTap, which provides assignments, case activities, practice quizzes and flashcards to reinforce their understanding of marketing concepts. This package of resources is an effective teaching and learning experience. Instructors have access to resources such as Test Banks, Power Points and Instructor Manuals through the Instructor Resource Center.