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Business Communication and Character, 12th Edition

Amy Newman

  • Copyright 2027
  • {{checkPublicationMessage('Available 16 March 2026', '2026-03-16T00:00:00+0000')}}
Starting At £45.00 See pricing and ISBN options
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Business Communication and Character 12th Edition by Amy Newman
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Overview

Newman's "Business Communication and Character," 12th Edition, elevates students’ unique voice to distinguish their communication in the workplace. This text supports your course goals with a communication model—character check, audience analysis, message and medium (CAM)—for planning and developing messages that reflect well on students and are tailored to the audience to achieve communication objectives. Clear guidance is provided for leveraging AI while maintaining authorship as well as guidance for an AI-powered job search. The text's written, oral and visual skill development honors multiple perspectives, supports neurodivergent students and provides tips for all students to produce their best work. Real messages from company leaders illustrate business communication principles in practice. Self-reflection questions throughout the book allow for deeper, more personal development.

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Meet the Authors

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Amy Newman

Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

Table of Contents

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Part I: COMMUNICATING CHARACTER AND BUILDING BUSINESS RELATIONSHIPS.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. Writing and Designing.
5. Improving Your Writing Style.
Part III: CRAFTING WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: PREPARING DATA AND WRITING REPORTS.
9. Managing and Visualizing Data.
10. Writing Reports.
Part V: DEVELOPING AND DELIVERING PRESENTATIONS AND VISUALS.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part VI: PRESENTING YOURSELF FOR EMPLOYMENT.
13. Writing for the Job Search.
14. Interviewing and Starting a New Job.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 8214052351
  • ISBN-13: 9798214052359
  • RETAIL £45.00
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 8214052319
  • ISBN-13: 9798214052311
  • RETAIL £51.50

  • ISBN-10: 8214052246
  • ISBN-13: 9798214052243
  • RETAIL £188.00
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

International MindTap Instant Access for Newman's Business Communication and Character

ISBN: 9798214052359
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Newman's "Business Communication and Character" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.