Justin G. Longenecker/J. William Petty/Leslie E. Palich/Frank Hoy
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Copyright 2028 | {{checkPublicationMessage('Available 15 January 2027', '2027-01-15T00:00:00+0000')}}
Available 15 January 2027
Available 15 January 2027
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Copyright 2028 | {{checkPublicationMessage('Available 15 January 2027', '2027-01-15T00:00:00+0000')}}
Available 15 January 2027
Available 15 January 2027
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About This Product

Help your students succeed in small business with Longenecker/Petty/Palich/Hoy's best-selling "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition. This comprehensive, up-to-date approach includes MindTap digital learning and LivePlan business planning software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Cases and activities sharpen decision-making skills and revisions address topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance.