NEW! The Cengage brand now represents global businesses supporting learners from K-12 to Career. Learn more
Froeb/McCann/Ward/Shor's "Managerial Economics: A Problem Solving Approach," 7th Edition, teaches upper-level undergraduate and MBA students to use economics the way managers do: to solve real business problems. Organized around common managerial mistakes, the text starts with real-world challenges and introduces economic tools only when they clarify better decisions. Emphasizing inefficiencies as profit opportunities and applying principles of organizational design, it delivers a concise, applied treatment of pricing, competition, uncertainty and incentives, supported by updated global examples and MindTap resources.
