Shirley Biagi
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Copyright 2025 | {{checkPublicationMessage('Published', '2024-06-10T00:00:00+0000')}}
Access until 4 October 2026
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Available Study Tools

International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media

International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media

ISBN-13: 9798214153995
International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.
£45.00

About This Product

Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.