Guide students step-by-step through effective managing of all supply chain activities with Wisner/Tan/Leong's "Principles of Supply Chain Management: A Balanced Approach," 7th Edition. This unique text discusses supply management from four foundational perspectives: purchasing, operations, logistics and process integration. This balanced view varies significantly from other supply chain management texts that focus on only one area. Updated references and examples, such as the increasing effect of AI or the impact of tariffs, keep content current as students examine how supply chain management impacts all areas and processes of the firm and its supply chain trading partners. Comprehensive content addresses real concerns in domestic and global supply chains, while well-organized chapters, new profiles and end-of-chapter cases demonstrate supply chain management at work in today's firms.
