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Relationship Marketing Management, 1st Edition

Ed Little, Ebi Marandi

  • Copyright 2003
  • {{checkPublicationMessage('Published', '2003-04-03T00:00:00+0000')}}
Starting At £68.99 See pricing and ISBN options
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Relationship Marketing Management 1st Edition by Ed Little/Ebi Marandi
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Overview

RELATIONSHIP MARKETING MANAGEM ENT

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Meet the Authors

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Ed Little

Ebi Marandi

Table of Contents

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Introduction.
1. Criticisms of traditional marketing.
2. Characteristics of RM.
3. Drivers of RM.
4. Planning RM programmes.
5. Implementing RM programmes - strategy, structure and systems.
6. Implementing RM programmes - shared values, staff, skills and style.
7. Monitoring and controlling relationships.
8. Ethical Considerations in RM.
9. Key Account management.
10. Customer relationship management.
Case Study - Amazon - the world''s leading e-tailer.
Case Study - Tennyson Ltd.
Case Study - Parket, Downey and Jagger Solicitors.
Case Study - Energy Saving Trust.
Index.

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  • ISBN-10: 1861529317
  • ISBN-13: 9781861529312
  • RETAIL £68.99
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