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Researching and Writing Dissertations in Business and Management, 1st Edition

Michael Riley, Roy C. Wood, Mona A. Clark, Eleanor Wilkie, Edith Szivas

  • Copyright 2000
  • {{checkPublicationMessage('Published', '2000-09-28T00:00:00+0000')}}
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Researching and Writing Dissertations in Business and Management 1st Edition by Michael Riley/Roy C. Wood/Mona A. Clark/Eleanor Wilkie/Edith Szivas
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Overview

RESEARCH WRITING DISSERTATIONS IN BUSNS & MANAGMNT

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Meet the Authors

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Michael Riley

Michael Riley is Senior Lecturer in the Department of Management Studies at Surrey University, which houses one of the UK's top hospitality and tourism departments. He is the author of numerous books and articles and is recognized as one of the UK's foremost academics in this area.

Roy C. Wood

Roy Wood is Professor at the Scottish Hotel School, Strathclyde University. He is the author of four books and many academic articles.

Mona A. Clark

Eleanor Wilkie

Edith Szivas

Table of Contents

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1. Introduction.
PART 1: GETTING STARTED.
2. What is Research For and What Does it Involve?
3. Thinking About Doing: Choosing a Topic.
4. Choosing a Research Method.
5. Describing Research Objectives Through Mapping Sentences.
6. The Uses of Classification Systems and Typologies.
7. Managing the Research Process: A Basic Framework.
PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects.
9. Questionnaire Design.
10. Quality and Quantity: Some Miscellaneous Methods.
11. Measuring Attitudes.
12. How to Interview.
13. So Just What is Ethnography?
PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES.
14. An Introduction to Statistical Terms and Concepts.
15. The Concept of Probability Theory.
16. Descriptive Statistics.
17. Statistical Tests.
18. Measures of Association.
PART 4: WRITING THE DISSERTATION.
19. Key Techniques in Writing Up Your Dissertation.
20. The Oral Presentation of Dissertation Findings.
Appendix - Statistical Tables.
Index.

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  • ISBN-10: 1861526083
  • ISBN-13: 9781861526083
  • RETAIL £70.99
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