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Researching and Writing Dissertations in Hospitality and Tourism, 1st Edition

Mona Clark, Michael Riley, Roy C. Wood, Ella Wilkie

  • Copyright 1998
  • {{checkPublicationMessage('Published', '1997-12-18T00:00:00+0000')}}
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Researching and Writing Dissertations in Hospitality and Tourism 1st Edition by Mona Clark/Michael Riley/Roy C. Wood/Ella Wilkie
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Overview

This book covers all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. It is the only book of its kind and will therefore will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.

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Meet the Authors

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Mona Clark

Mona Clark, formerly a Lecturer r at the School of Management and Consumer Studies, University of Dundee. Now retired.

Michael Riley

Michael Riley is Senior Lecturer in the Department of Management Studies at Surrey University, which houses one of the UK's top hospitality and tourism departments. He is the author of numerous books and articles and is recognized as one of the UK's foremost academics in this area.

Roy C. Wood

Roy Wood is Professor at the Scottish Hotel School, Strathclyde University. He is the author of four books and many academic articles.

Ella Wilkie

Table of Contents

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1. Introduction.
PART I: GETTING STARTED.
2. What is research for and what does it involve?
3. Thinking about doing: choosing a topic.
4. Choosing a research method.
5. Describing research objectives using mapping sentences.
6. Classification systems and typologies.
7. Managing the research programme : a basic framework.
PART II: KEY QUALITATIVE RESEARCH METHODS.
8. Methods of sampling.
9. Questionnaires.
10. Miscellaneous methods: diary technique, content analysis, single and multiple case studies, general principles of secondary data analysis.
11. Attitude measurement.
12. Interviewing.
13. Ethnography and participant observation.
PART III: KEY STATISTICAL TECHNIQUES AND CONCEPTS.
14. An introduction to statistical concepts.
15. Descriptive statistics.
16. Basic probability.
17. Statistical testing.
PART IV: WRITING THE DISSERTATION.
18. Key techniques in writing and presenting dissertations.
19. Verbal presentation of dissertation findings.

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  • ISBN-10: 1861520468
  • ISBN-13: 9781861520463
  • RETAIL £62.99
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