Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Country is required. 'Country' must contain at least 0 characters 'Country' cannot exceed 0 characters Please enter a valid Country
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

SELL, 7th Edition

Thomas N. Ingram, Raymond W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

  • {{checkPublicationMessage('Published', '2023-03-07T00:00:00+0000')}}
Starting At £40.79 See pricing and ISBN options
SELL 7th Edition by Thomas N. Ingram/Raymond W. (Buddy) LaForge/Ramon A. Avila/Charles H. Schwepker/Michael R. Williams

Overview

Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.

Thomas N. Ingram

Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management and sales management with Exxon and Mobil. Dr. Ingram is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). He was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society recognition award for Outstanding Scholarly Contributions to the Sales Discipline. The University Sales Center Alliance has designated Dr. Ingram as a Distinguished Sales Educator for his long-term contributions to sales education. He has served as the editor of the Journal of Personal Selling & Sales Management, chair of the SMEI Accreditation Institute and member of the Board of Directors of SMEI. He is also the former editor of the Journal of Marketing Theory & Practice. Dr. Ingram’s primary research is in personal selling and sales management. His work has appeared in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management and the Journal of the Academy of Marketing Science. He is the co-author of one of the "Ten Most Influential Articles of the 20th Century," as designated by the Sales and Sales Management Special Interest Group of the American Marketing Association.

Raymond W. (Buddy) LaForge

Raymond W. (Buddy) LaForge is the Brown-Forman Professor Emeritus of Marketing at the University of Louisville. His has published in many journals, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, He has co-authored several leading books on marketing, sales management, professional selling and strategic leadership. Dr. LaForge has served on the board of many organizations, including as vice president/marketing for the Academy of Business Education; vice president of marketing, teaching and conferences for the American Marketing Association Academic Council; and as chair and vice chair for awards and recognition for the American Marketing Association Sales Interest Group. Dr. LaForge has received numerous awards including the Outstanding Sales Scholar Award from Mu Kappa Tau, Special Recognition Award from the American Marketing Association Sales SIG, Top Thirteen Faculty Favorites at the University of Louisville, Distinguished Scholar Award from the Research Symposium on Marketing and Entrepreneurship, Distinguished Sales Educator Award from the University Sales Center Alliance, Undergraduate Teaching Award from the College of Business, Faculty Favorite Award from REACH Ambassadors, Beta Alpha Psi Outstanding College of Business Faculty Award, James M. Comer Award from the Journal of Personal Selling and Sales Management, Gerald E. Hills Best Paper Award from the American Marketing Association Entrepreneurial Marketing SIG, Sales Excellence Award from Louisville Sales Leaders, College of Business Student Council Faculty-of-the Year Award, Lifetime Achievement Award from the American Marketing Association Sales SIG, Lifetime Achievement Award from the Global Research Symposium on Marketing and Entrepreneurship.

Ramon A. Avila

Ramon A. Avila (Ph.D., Virginia Tech University) is the George and Frances Ball Distinguished Professor Emeritus of Marketing at Ball State University. Before coming to Ball State, he worked in sales with the Burroughs Corporation. He has held two visiting professorships at the University of Hawaii and the Kelley School of Business at Indiana University. Dr. Avila was awarded the 2009 University Sales Center Alliance Distinguished Sales Educator. He has also earned Ball State’s Outstanding Faculty Award and Leavey Award for innovation in the classroom with his advanced selling class. Dr. Avila was presented the 1999 Mu Kappa Tau’s Outstanding Contributor to the Sales Profession and was only the third recipient of this award. He has also received the University’s Outstanding Service award, the University’s Outstanding Junior Faculty award and the College of Business Professor of the Year. He also earned the Dean’s Teaching award every year since its inception in 1987. His primary research is in personal selling and sales management. His work has appeared in the Journal of Marketing Research, Journal of Personal Selling & Sales Management, the Journal of Management, Industrial Marketing Management, the Marketing Management Journal and the Journal of Marketing Theory & Practice. In addition to this text, he is the co-author of THE PROFESSIONAL SELLING SKILLS WORKBOOK and SALES MANAGEMENT: ANALYSIS AND DECISION MAKING.

Charles H. Schwepker

Charles H. Schwepker, Jr. (Ph.D., University of Memphis) is the Randall and Kelly Harbert Marketing Professor at the University of Central Missouri. He has experience in wholesale and retail sales and his research interests are in sales management, personal selling and marketing ethics. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Personal Selling & Sales Management, Journal of Service Research, Industrial Marketing Management and Journal of Business Ethics. He has also published in national and regional proceedings and books including THE OXFORD HANDBOOK OF STRATEGIC SALES AND SALES MANAGEMENT, MARKETING COMMUNICATIONS CLASSICS, HANDBOOK OF UNETHICAL WORK BEHAVIOR and ENVIRONMENTAL MARKETING. He has received honors for both teaching and advising, including the Hormel Teaching Excellence award, the Alumni Foundation Harmon College of Business Administration Distinguished Professor Award and the Byler Distinguished Faculty Award (awarded to one faculty member at the University of Central Missouri each year to recognize their teaching, research and service). Dr. Schwepker also received the James Comer Award for best contribution to selling and sales management theory awarded by the Journal of Personal Selling & Sales Management and three "Outstanding Paper" awards at the National Conference in Sales Management. He is on the editorial review boards of the Journal of Personal Selling & Sales Management, Journal of Marketing Theory & Practice, Journal of Business & Industrial Marketing and Journal of Relationship Marketing, and Journal of Selling. He has served as special issue editor for the Journal of Selling and has won awards as outstanding reviewer five times. He is a co-author of Sales Management: Analysis and Decision-Making.

Michael R. Williams

Michael R. Williams (Ph.D., Oklahoma State University) is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University. His is emeritus professor of marketing at Illinois State University and founding director of the Professional Sales Institute. Before academia, Dr. Williams established a successful career in industrial sales, market research and sales management. He co-authored sales management and professional selling books as well as many executive monographs and white papers. His national and international published research includes Journal of Personal Selling & Sales Management, International Journal of Purchasing and Materials Management, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Marketing Theory & Practice, Marketing Management Journal, Quality Management Journal, Journal of Engineering Education, Journal of Selling and Major Account Management and Journal of Industrial Technology. His academic honors include AMA’s Marvin Jolson Award for Best Contribution to Selling and Sales Management, Outstanding Article for the Year in the Journal of Business and Industrial Marketing, the AACSB’s Leadership in Innovative Business Education award, the Marketing Science Institute’s Alden G. Clayton Competition and the Mu Kappa Tau Marketing Society award for Outstanding Scholarly Contribution to the Sales Discipline. His academic and corporate teaching and research awards include Old Republic Research Scholar, a seminar at Oxford’s Brasenose College, Who’s Who in American Education and Who’s Who in America. He served as program chair and conference director for the National Conference in Sales Management, special issue co-editor for Journal of Business Research, and he continues serving in leadership roles for sales-related organizations.
  • UPDATED CHAPTER CONTENT FEATURES NEW VIGNETTES, DILEMMAS AND STRATEGIES. Each chapter throughout this edition has been carefully revised to profile the latest ethical dilemmas and to share effective virtual selling strategies. New chapter-opening vignettes immediately capture student attention and guide them to meaningful discussions that highlight the latest developments in the field.
  • NEW AND UPDATED END-OF-CHAPTER CASES AND ROLE PLAYS ENGAGE STUDENTS. Students study the chapter topics and then apply what they've learned with new and revised cases and carefully crafted role play activities. These interactive opportunities prompt students to actually use the chapter learning content and strengthen their mastery of selling activities.
  • NEW "TECHNOLOGY IN SALES" HIGHLIGHT TECHNOLOGY IN PERSONAL SELLING. These new feature boxes showcase how professionals actually apply the latest technology tools and systems to enhance the personal selling process.
  • EXPANDED SECTIONS DISCUSS CUSTOMER ENGAGEMENT AND THE CUSTOMER EXPERIENCE. Students learn how to personally engage customers in today's digitally driven world, cultivate relationships and offer value at critical points in the customer relationship. Students also learn what the customer experience truly is and why it is so important for success.
  • NEW MATERIAL DEMONSTRATES HOW TO GATHER EFFECTIVE CUSTOMER FEEDBACK. New discussions introduce students to the importance of collecting customer feedback and detail how to best obtain timely, accurate information to strengthen customer relationships and increase sales success.
  • REVISIONS HIGHLIGHT STORYTELLING AND ARTIFICAL INTELLIGENCE (AI) IN SELLING. Students examine the many ways successful professionals and organizations are using AI today in the selling process to boost productivity and enhance the customer experience. Students also learn how to use storytelling most effectively to make stronger and more productive customer connections.
  • THIS EDITION COMBINES REAL WORLD EXPERIENCES WITH RESEARCH. Unlike most contemporary selling textbooks, SELL blends real selling experiences with the latest research to present high-performance selling activities and methods. The book sequentially presents current and emerging practices – to demonstrate the processes and activities of successful sales professionals across a variety of business sectors.
  • PRESENTATION IS BASED ON CONTINUE RESEARCH INTO LEARNER'S WORKFLOWS AND STUDY PREFERENCES. Like all 4LTR Press texts, this edition is created from ongoing research into the learning workflows and experiential preferences of today's students. With this design and variety of activities, SELL is able to provide an engaging and experiential learning experience for students, no matter what their learning style.
  • ACTIVITIES ARE DESIGNED FOR EASY USE BY INSTRUCTORS OR GRADUATE ASSISTANTS. The activities in this edition, such as Role Play activities, are created to be easily integrated into your course by you or your graduate assistants.
  • CONTINUOUS END-OF-CHAPTER CASE EMPHASIZES ACTUAL PROESSIONAL CHALLENGES. This ongoing case helps you bring to life real sales career challenges so students can practice applying the principles they've learned in each chapter.
  • APPROACH APPEALS TO STUDENTS OF ALL LEARNING STYLES. Coupled with straightforward course management, assessment and analytics for you, the instructor, this edition engages students of all learning styles. The book's content and approach integrate seamlessly into your course, setting the stage for thinking critically about the principles of selling.
  • SHORTER, COMPREHENSIVE CHAPTERS IN A MODERN DESIGN APPEAL TO STUDENTS. This edition presents content in a more engaging, accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
1. Overview of Personal Selling.
2. Building Trust and Sales Ethics.
3. Understanding Buyers.
4. Communication Skills.
5. Strategic Prospecting and Preparing for Sales Dialogue.
6. Planning Sales Dialogues and Presentations.
7. Sales Dialogue: Creating and Communicating Value.
8. Addressing Concerns and Earning Commitment.
9. Expanding Customer Relationships.
10. Adding Value: Self-Leadership and Teamwork.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357990471
  • ISBN-13: 9780357990476
  • RETAIL £45.00

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 0357901460
  • ISBN-13: 9780357901465
  • RETAIL £40.79

  • ISBN-10: 035790138X
  • ISBN-13: 9780357901380
  • RETAIL £50.99

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

International MindTap Instant Access for Ingram/Laforge/Avila/Schwepker/Williams' SELL

ISBN: 9780357990476
International MindTap Instant Access for Ingram/Laforge/Avila/Schwepker/Williams' SELL 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.