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Strategic Management: Principles & Practice, 2nd Edition

Barry J. Witcher, Vinh Sum Chau

  • Copyright 2014
  • {{checkPublicationMessage('Published', '2014-01-20T00:00:00+0000')}}
Starting At £46.39 See pricing and ISBN options
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Strategic Management: Principles & Practice 2nd Edition by Barry J. Witcher/Vinh Sum Chau
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Overview

STRATEGIC MANAGEMENT: PRINCIPL ES AND PRACTISE 2E

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Meet the Authors

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Barry J. Witcher

Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Vinh Sum Chau

Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent’s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)

Features

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  • Highlighted ‘key debates’ ensure students see through the gloss and grasp the real issues academic, industry, or governmental leaders are facing today
  • Global examples from companies such as Alibaba. FedEx, Google, Toyota and many more to put the theories into context
  • ‘Principles in Practice’ and ‘Business Vignettes’ designed to give real life examples of strategic management
  • Coverage of hot topics such as ethics and strategy, dynamic capabilities, and Strategy as Practice
  • Associated online platform with integrated eBook and additional study tools

Table of Contents

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Part 1 Strategic Management and its Purpose
Chapter 1 Overview Of Strategic Management
Chapter 2 Purpose

Part 2 Strategic Objectives and Analysis
Chapter 3 Objectives
Chapter 4 The External Environment
Chapter 5 The Internal Environment

Part 3 Strategy
Chapter 6 Business-Level Strategy
Chapter 7 Corporate-Level Strategy
Chapter 8 Global-Level Strategy

Part 4 Managing Strategy in Action
Chapter 9 Implementation: Organizing Strategy
Chapter 10 Execution: Strategic Performance Management
Chapter 11 Strategic Leadership

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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1473703549
  • ISBN-13: 9781473703544
  • RETAIL £46.39

  • ISBN-10: 1408063956
  • ISBN-13: 9781408063958
  • RETAIL £57.99
Instructor Next Steps
Students: Buy now